AI Tools

The seven AI assistants most people use.

ChatGPT, Gemini, Meta AI, Claude, DeepSeek, Grok and Microsoft Copilot, compared in plain words: what each is good at, what it costs and what it does with your chats.

Checked Oct 2, 2026

Short answer

Start with the free plan of one assistant. Pick ChatGPT for one app that does everything including pictures, Claude for writing and long documents, or Gemini if you live in Google’s apps. Whichever you choose, switch off training on your chats if you care about privacy.

Which one should you try?

Most people do fine with the free plan of one assistant. Prices have settled into three bands: free, about $20 a month, and $100 or more for heavy users. So the choice comes down to what you already use, whether you need pictures, and how much you care about your chats being used for training.

ChatGPT

OpenAI

Good for: One app for everything, including pictures. Go at $8 is the cheapest paid plan here.

Think twice if: Ads on the US free plan; the model menu is confusing.

1.2B people a week (Sep 2026)reported

Claude

Anthropic

Good for: Writing, editing, long PDFs, studying and coding. Claude Code and Research come with Pro.

Think twice if: It can’t make pictures or video, and there’s no plan under $20.

No official count; about 953M website visits in May 2026unconfirmed

Gemini

Google

Good for: Google and Android users, students (a free year for eligible students), pictures and video. Paid plans include storage.

Think twice if: It trains on your chats unless you change a setting.

1B+ people a month (Aug 2026)reported

Meta AI

Meta

Good for: Quick help inside WhatsApp or Instagram at no cost.

Think twice if: Your AI chats shape the ads you see, and you can’t switch that off.

About 1B a month across Meta’s apps (last official figure, May 2025)

DeepSeek

DeepSeek (China)

Good for: A strong free “thinking” model; Chinese-language users.

Think twice if: Your data is stored in China; several governments ban it on official devices.

About 130M a month in China, plus 430M website visits a monthunconfirmed

Grok

xAI (part of SpaceX)

Good for: X users, real-time social chatter, heavy picture and video makers.

Think twice if: The worst safety record of the seven, including a deepfake scandal and bans in two countries. Not for children.

About 117M a month, counting use inside X (Mar 2026)

Microsoft Copilot

Microsoft

Good for: Households that already live in Word, Excel and Outlook.

Think twice if: Poor value if you don’t already pay for Microsoft 365.

No consumer count; about 132M website visits in May 2026unconfirmed

“Good for” and “think twice” are our own judgment from the features, prices and privacy terms below, not from a single review.

What it costs

AssistantPlansNewest models
ChatGPTFree (ads for US adults) · Go $8 · Plus $20 · Pro $100 / $200 / $500GPT-6 family: Astra (top), Sol, Luna (Sep 2026)reported
ClaudeFree · Pro $20 ($17 a month yearly) · Max from $100Fable 5.1, Mythos 5.1 (Sep 1), Opus 5.5 (Sep 22), Sonnet 5.5 (Sep 28)
GeminiFree · AI Plus $4.99 · AI Pro $19.99 · Ultra $99.99 / $199.99reportedGemini 3.6 Flash (free), 3.1 Pro (paid), Deep Think (Ultra)
Meta AIFree inside WhatsApp, Instagram, Facebook. US-only Muse agent: free · $20 · $100reportedMuse Spark (Sep 2026)reported
DeepSeekFree onlyV4-Pro (Aug 2026), V4.1-Flash (Sep 2026)
GrokFree · Lite $10 · SuperGrok $30 · Plus $100 · Heavy $300unconfirmedGrok 4.6 and 4.7 (Aug–Sep 2026)unconfirmed
Microsoft CopilotFree app · Microsoft 365 Personal $9.99 · Family $12.99 · Premium $19.99unconfirmedOpenAI’s GPT-5.6 is the main model in Microsoft 365 Copilotreported
No label = confirmed on the company's own pagereported from news coverageunconfirmed could not be confirmedPrices in US dollars per month, checked Oct 2, 2026

Your chats and your privacy

Most assistants use your conversations to train future models unless you switch it off. Here is what each one does by default; our step-by-step privacy guide shows exactly where each switch is.

AssistantDoes it learn from your chats?Makes pictures?
ChatGPTOn by default, with an opt-out. Turn off in Settings → Data controls → “Improve the model for everyone”.Yes
ClaudeOn by default, with an opt-out (Anthropic’s pricing page). Turn off Settings → Privacy → Model Improvement; incognito chats are never used.No (text, files and code only)
GeminiOn by default (“Keep Activity”). Some chats are read by people and kept up to 3 years. Turn off Keep Activity.Yes (Nano Banana); video with Veo on paid plans
Meta AIChats are used to personalize ads with no opt-out (since Dec 2025).reportedYes
DeepSeekStored in the People’s Republic of China. A right to opt out exists, but there’s no named setting.Not confirmed
GrokOn by default; opt out in Settings → Data Controls (future chats only).unconfirmedYes, pictures and video
Microsoft CopilotOn by default, with an opt-out. Kept 18 months. Never trains on under-18s.Not confirmed
No label = confirmed on the company's own pagereported from news coverageunconfirmed could not be confirmedPrices in US dollars per month, checked Oct 2, 2026

App builders and coding tools: what they cost

The tools from our vibe coding guide, with the cheapest paid plan. Most are metered, so what you pay depends on how many fix-it rounds you run.

ToolWhat it isFree planEntry paid plan
Claude artifactsInside a chatYes, on Claude Free—
LovableBuilds in your browser5 credits a day (max 30 a month)$25
BoltBuilds in your browser300K tokens a day, hosting included$25
v0 (Vercel)Builds in your browser7 messages a day$30
ReplitBrowser + hosting1 published app (expires after 30 days)$20
Google AI Studio BuildBuilds in your browserFree allowancePay as you go
CursorAI code editorHobby (limited)$20
Devin DesktopAI code editorSmall free allowance$20
GitHub CopilotHelper in your editor2,000 completions a month$10
OpenAI CodexCoding agentIncluded with every ChatGPT plan$20 (with Plus)
Gemini CLITerminal agent1,000 requests a day—
Claude CodeTerminal / desktop agentNot on the free plan$20 (with Pro)

Prices in US dollars per month, from each company’s pricing page, checked Oct 2, 2026.

Who’s ahead?

ChatGPT has by far the most users, but its share of AI website visits fell from about 76% to about 53% between June 2025 and May 2026 while Gemini and Claude grew (Similarweb). On the crowd-voted Arena leaderboard (Sep 30, 2026) a Google model is first and Anthropic holds six of the top ten places. That leaderboard rates text answers only; it says nothing about pictures, coding agents or factual accuracy.

In the news: GPT-6’s bumpy launch and the $500 ChatGPT plan · Meta’s Muse agent and Amazon · OpenAI and Anthropic’s trillion-dollar price tags

Sources: claude.com/pricing · gemini.google/subscriptions · Gemini privacy hub · OpenAI Codex pricing (ChatGPT plan list) · DeepSeek changelog · DeepSeek privacy policy · Copilot privacy FAQ · TechCrunch on Gemini users · TechCrunch on Meta Muse · Similarweb · arena.ai

Guides in this section

Quick answers

Which AI is better in 2026: ChatGPT, Claude or Gemini?

None wins at everything. ChatGPT has the most users and the cheapest paid plan ($8 Go). Claude is strongest for writing, long documents and coding but can’t make pictures. Gemini gives the most away free and suits Google and Android users. On the crowd-voted Arena text leaderboard (Sep 30, 2026) a Google model is first and Anthropic holds six of the top ten places.

Which AI chatbot is completely free?

ChatGPT, Claude, Gemini, Copilot, Meta AI, DeepSeek and Grok all have free plans. DeepSeek and Meta AI have no paid consumer plan at all. Every free plan has usage limits, and most use your chats for training unless you switch it off.

Is ChatGPT free?

Yes. The free plan includes unlimited everyday text chats on GPT-5.6 Luna, plus limited uploads, pictures, voice and deep research. US adults see ads. See what Go and Plus add.

Is Claude free?

Yes, with no time limit: Sonnet and Haiku, web search, files and voice. Claude Code and Research need Pro at $20 a month. Full breakdown.

Which AI does not use my chats for training?

On personal plans, almost all of them do by default — ChatGPT, Claude, Gemini, Copilot, Grok and DeepSeek. Each except Meta AI has a switch to turn it off. Where each switch is.

Which AI is safest for children?

Check each service’s age rules first: ChatGPT needs parental consent under 18, Copilot never trains on under-18s, and Grok has the worst safety record of the seven. No assistant should be used by young children without an adult.